Shanghai Disney Resort today announced its participation for the first time in the upcoming 2014 Shanghai Tourism Festival, taking part in the Festival's grand opening parade on September 13, 2014.
During the Festival, a major annual event in the city, the Shanghai Disney Resort will present spectators with a Disney-themed parade float accompanied by live Disney entertainment. An international team of Chinese and foreign experts is working together to design and create a specially-decorated float blending authentic Disney features with distinctly Chinese elements to bring Disney magic to the people of Shanghai and to millions of TV viewers across China.
"Live entertainment is an iconic component of the guest experience at our Disney parks around the world. We are thrilled to participate in this year's Tourism Festival and bring a unique experience to the people of China, even before the opening of Shanghai Disney Resort," said Laurie Jordan, Vice President, Shanghai Disney Resort Entertainment. "By combining Disney's expertise with local talent, we will introduce high-quality, Disney entertainment to Shanghai, uniquely tailored to the Chinese market. We are also delighted to share our global entertainment experience to support the development of China's tourism and cultural industries."
"We are excited to welcome the Shanghai Disney Resort to the Shanghai Tourism Festival for the first time. The resort will undoubtedly add new flair to this annual extravaganza. We are confident that once the resort opens, it will become the most popular tourism product in Shanghai and the Yangtze River Delta region," said an official from Shanghai Municipal Tourism Administration.
In addition to participating in the opening parade, the float will also travel throughout the districts and local communities of Shanghai, as part of the Shanghai Tourism Festival's roadshows in the city, allowing even more residents and visitors to experience the float and become immersed in the magic of Disney.
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