Shanghai General Motors and Shanghai Disney Resort recently signed an agreement and announced that Shanghai General Motors is Shanghai Disney Resort’s long-term strategic alliance participant. As the resort’s official vehicle, the Chevrolet brand will have presence in Shanghai Disneyland and will provide an unparalleled brand experience to the resort guests. The signing of the agreement marks another significant milestone in the resort’s pre-opening development.
As part of the agreement, Chevrolet will have an integrated brand presence in association with a large-scale iconic attraction at Shanghai Disneyland, the Magic Kingdom-styled theme park in Shanghai Disney Resort. In addition, Shanghai Disney Resort and Shanghai General Motors will collaborate on the creation of a stand-alone attraction featuring Chevrolet within the theme park for resort guests to enjoy.
“Shanghai General Motors is committed to leveraging our global resources to provide the highest quality products and services to the China market and Chinese consumers,” said Wang Yongqing, president of Shanghai General Motors. “Chevrolet is committed to becoming the automobile brand of choice among young people and young families with products that deliver a spirit of possibilities and optimism bringing happiness to families. This makes Chevrolet a perfect fit with Disney and this relationship exemplifies our shared passion for world-class service and exceptional consumer experiences.”
“Disney and General Motors have a long-standing relationship with a number of alliances around the world, and this strategic alliance in Shanghai demonstrates our shared commitment to this important market,” said Philippe Gas, general manager of Shanghai Disney Resort. “Shanghai Disney Resort is dedicated to providing world-class family entertainment experiences to the people of China, and we are excited to work with Shanghai GM to together create memorable guest experiences.”
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