Shanghai Disney Resort and Mengniu Dairy Group today announced a multi-year strategic alliance which recognizes Mengniu as the official dairy provider of the resort. The agreement, signed by leadership representing Mengniu and Shanghai Disney Resort, marks another milestone in the resort’s pre-opening development.
This alliance will ensure that guests who visit Shanghai Disney Resort will be able to enjoy a wide variety of well-known, high-quality dairy products, including milk, yogurt, and ice cream. In addition, Mengniu will have an integrated brand presence at a variety of locations, including an ice cream shop and ice cream carts throughout Shanghai Disney Resort. A series of marketing campaigns will also be developed by Mengniu to help promote their alliance with Shanghai Disney Resort.
“Shanghai Disney Resort is one of the most anticipated new tourism destinations in China and across the globe,” said Sun Yiping, Chief Executive Officer of Mengniu Dairy. “Mengniu is thrilled to be part of the resort’s development and we look forward to working with Shanghai Disney Resort through this strategic alliance to provide a wide-range of great tasting and high quality products for guests visiting the resort.”
“We are very excited to announce this new alliance with Mengniu, one of the largest dairy companies in China,” said Philippe Gas, General Manager of Shanghai Disney Resort. “Shanghai Disney Resort is committed to providing world-class family experiences to the people of China, and part of that includes a variety of food and beverage selections for guests to choose from. Mengniu is a leader in the industry, and our new relationship will ensure our guests have well-known quality dairy products available to them when they visit.”
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