Shanghai Disney Resort and PANDORA Jewelry (Shanghai) Company Limited (“PANDORA”) have entered into a multi-year strategic alliance which recognizes PANDORA as the official charm bracelet of Shanghai Disneyland and the presenting sponsor of the Walt Disney Grand Theatre in Disneytown.
Through this agreement, PANDORA will sell bracelets and charms featuring Disney characters, made of precious metals. Various exclusive pieces will be available only at Shanghai Disney Resort. PANDORA jewelry will be sold in dedicated retail locations such as Avenue M Arcade, located in Mickey Avenue near the theme park’s main entrance, and in other locations throughout the park.
In addition, PANDORA will have sponsorship of the Walt Disney Grand Theatre. Located in Disneytown, the retail, dining and entertainment area situated adjacent to Shanghai Disneyland, the Walt Disney Grand Theatre will host the world premiere of the first Mandarin version of the Disney landmark Broadway musical, THE LION KING.
“We have had a successful strategic alliance with The Walt Disney Company for the past few years and we look forward to this newest agreement with Shanghai Disney Resort to offer our Disney-themed products in the region,” said Kenneth Madsen, president of PANDORA Jewelry Asia Pacific.
“We are pleased to enter this agreement with PANDORA as an extension of our worldwide alliance,” said Philippe Gas, general manager of Shanghai Disney Resort. “This strategic alliance in Shanghai demonstrates our shared commitment to this important market and we are excited to work with PANDORA to offer unique products and create memorable experiences for our guests.”
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