Shanghai Disney Resort and Tmall have entered into a multi-year strategic alliance which recognizes Tmall as the exclusive e-commerce sponsor of Shanghai Disney Resort and presenting sponsor of Pirates of the Caribbean: Battle for the Sunken Treasure attraction.
Located in the Treasure Cove, the first pirates-themed land in any Disney theme park, Pirates of the Caribbean: Battle for the Sunken Treasure is one of the most immersive and technologically advanced attractions at Shanghai Disneyland. Guests board boats and set off on an epic adventure through an original story where Captain Jack Sparrow battles Davy Jones over his gold. The attraction utilizes dimensional sets, large format high-resolution media, special effects, an innovative ride system and the latest advances in Disney’s Audio-Animatronics technology. This signature attraction was designed especially for Shanghai Disneyland.
“We are excited to be the presenting sponsor of Pirates of the Caribbean attraction, and joining Shanghai Disney Resort from its grand opening as an official sponsor. Tmall is committed to enhancing the quality of life of Chinese consumers by introducing and associating with top quality brands worldwide. We look forward to working with Shanghai Disney Resort in the years to come,” said Chris Tung, Chief Marketing Officer of Alibaba Group.
“We are pleased that Tmall has joined us as an official sponsor of our resort, as well as the presenting sponsor of Pirates of the Caribbean attraction,” said George Gross, Chief Financial Officer of Shanghai Disney Resort. “Even during our trial operations period prior to our grand opening, the attraction has proven to be very popular with its combination of innovation and storytelling.”
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