New Guest Loyalty Program: “Steamboat Society of America”

[HostDave]

Much of the American Queen Steamboat Company’s early success can be attributed to guests sharing stories of their memorable trips with friends, family and booking another voyage shortly after arriving home. Valued return guests share a passion for U.S. river cruising and can now join the Steamboat Society of America, the company’s loyalty program, for special benefits and rewards on the American Queen and soon-to-be sailing American Empress (April 2014). Among the many benefits, guests receive their 10th cruise free.*

“As I visit with American Queen guests onboard I am always amazed how many have already sailed on multiple voyages with us and are now setting their sights to explore the Pacific Northwest on the American Empress,” shares the company’s President and COO Ted Sykes. “The Steamboat Society of America rewards our most loyal guests and encourages them to share their stories of why they are hooked on river cruising with the American Queen Steamboat Company.”

Among the benefits to the free Steamboat Society of America loyalty program are the following:

-- A $100 per guest credit on each cruise and $200 per guest credit towards a future cruise fare when booked with deposit while onboard
-- Priority check-in and early vessel pre-boarding
-- Member access for breakfast or lunch when American Queen or American Empress are in port near home town and family or friend tours of the boat when sailing
-- Credits toward future cruise fares for members referring friends who book
-- Dedicated reservations line providing special service for members
-- Private cocktail party for members-only hosted by the captain and executive officers onboard