AMAWATERWAYS CELEBRATES ITS 10TH YEAR OF RIVER CRUISING

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CHATSWORTH, CA - (Jul. 25, 2012) - In celebration of 10 years of award-winning river cruising, AmaWaterways rolled out the red carpet for the company’s gala held on Sunday, July 22 near its headquarters in Chatsworth, California. From caroling through Europe’s cobblestone streets to exploring Africa’s exotic Chobe River, AmaWaterways continues to lead the industry by providing an opportunity for its guests to explore over 20 countries.

“In the past 10 years, river cruising has evolved faster than it ever has previously,” said AmaWaterways Founder Rudi Schreiner. “I love to travel and when we started AmaWaterways, we wanted to create an experience that, as travelers, we would want to have. We broke new ground, not only in the way we sell river cruises, but also in how our itineraries, technology, amenities and services allow travelers to experience the world in a new way.”

To mark this auspicious occasion, employees and travel partners joined AmaWaterways founders Rudi Schreiner, Kristin Karst and Jimmy Murphy to celebrate and toast the future success of the company. AmaWaterways co-founders were presented with a framed photo of the river cruise line’s latest ship, the AmaCerto. The photo was signed by members of the top river cruise line’s staff and will be displayed at the company’s headquarters.

“We are incredibly grateful of our wonderful staff, fantastic travel partners and worldly passengers that have helped make AmaWaterways a success over the past 10 years,” said AmaWaterways Executive Vice President and Co-Owner Kristin Karst. “I can’t wait to see what the next ten years hold.”

Schreiner, Karst and Murphy set out to raise the standard of river cruising when they created the company in 2002. Through constantly updating its ships, adding to its complimentary shore excursions and services, and using the latest in technology, AmaWaterways has redefined the concept of luxury river travel.

Highlights from AmaWaterways first10 years include: • Purchase of 11 custom, state-of-the-art river cruising ships • Industry-first themed cruises like the Jewish Heritage itineraries on the Danube River and the Wine Themed sailings on the Danube, Rhine, Seine, Douro and Rhone Rivers • Expanding its presence outside of Europe to also include sailings in Russia, Portugal, Vietnam & Cambodia and Africa • Opening of the ODA Free Village English School in the province of Siem Reap, Cambodia in association with the Orphans and Disabled Arts Association • Recipient of numerous awards such as: Condé Nast Traveler’s “Top 20 River Cruise Ships,” TravelAge West’s WAVE Editor’s Pick Award for “Best Overall Cruise Line for River Cruising,” Travel Weekly Gold Magellan Award for “Overall River Cruising,” and Porthole Cruise Magazine Reader’s Choice Award for “Best River Cruise Line,” among many others • Launching industry-leading amenities like twin balconies, complimentary ship-wide Wi-Fi, shore excursions with no additional cost, free-flowing beer & wine at meal times and bicycles to be used to explore each destination • The only river cruise line that was invited to join one of the world’s most prestigious culinary organizations, La Chaine des Rotisseurs

In 2013, AmaWaterways plans to launch new ships, including the 108-passenger AmaVida and the 164-passenger AmaPrima, as well as new industry-first itineraries like the 11-day Paris & Normandy cruise.

AmaWaterways’ ships continue to lead the industry with spacious staterooms and suites, Gold-Medal dining, the latest in-room furnishings, flat-panel TVs and individually controlled air-conditioning. Passengers can stay connected aboard AmaWaterways’ ships with complimentary Internet & Infotainment System with Hollywood movies. Other amenities include massage and beauty salons, swim-up bars, sun decks, twin balconies, French balconies and on-board entertainment. For passengers wanting to explore the serene paths along the rivers, AmaWaterways offers a fleet of bicycles onboard.

For more information on AmaWaterways, please visit www.amawaterways.com. To book, please contact a local travel agent or visit www.amawaterways.com, like us on Facebook and follow us on Twitter.