American Cruise Lines Introduces New Referral Program

[HostDave]

American Cruise Lines (www.americancruiselines.com), operator of the newest riverboats and small cruise ships in the United States, announced today its new referral program, a feature of its loyalty program, the Eagle Society. Rolled out over the last few months, the referral program has been well-received by guests, many of which have already taken advantage of the benefits, which include:

-- $500 savings per stateroom on their next cruise – Each time a guest refers a friend or family member, upon their completed booking, they enjoy $500 savings on their next cruise of choice.
-- Automatic induction to Eagle Society for referral – If cruising together, a guest’s referral receives immediate upgrade to Eagle Society status, so both groups can enjoy membership perks together.

“Sharing a trip with those closest to you makes for a most memorable and enjoyable experience,” said Timothy Beebe, Vice President of American Cruise Lines. “We created the referral program to encourage and reward guests for referrals, while also heightening their cruise experience with us. It’s a great initiative for everyone involved and we look forward to the program’s continued success.”

American Cruise Lines boasts one of the highest repeat passenger rates in the industry, hosting guests time and time again on its 35-plus itineraries. The Eagle Society, which was established in 2008, is the line’s way of rewarding returning customers. The referral program is an extension of this effort to give back to loyal guests, while also introducing American Cruise Lines to those who have not yet had the opportunity to sail with it.