Viking Cruises has announced that it has signed on as presenting sponsor of The Vikings Exhibition, which recently debuted in New York City’s Discovery Times Square.
“The new deal builds on Viking’s commitment to supporting cultural programming around the world, with current and past partners including PBS’ MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Victoria & Albert Museum, the RHS Chelsea Flower Show, the Museum of Russian Art and the Terra Cotta Warriors exhibition. The company also sponsored this exhibition during its successful tenure at Chicago’s Field Museum in 2015,” the company said in a statement
“Viking’s commitment to cultural exploration extends far beyond the walls of our ships,” said Richard Marnell, Senior Vice President of Marketing for Viking Cruises. “In addition to the obvious connection The Vikings Exhibition shares with our company name, both our guests and Discovery Times Square visitors seek to enrich their lives through history, culture, and exploration, so this partnership is a natural fit.”
With the largest display of Viking artefacts ever to visit North America, The Vikings Exhibition explores the rich Viking culture with more than 500 treasures, some never before seen outside of Scandinavia. Visitors can marvel at full-scale model Viking ships, experience daily life of the Viking people with hands-on interactive activities, and learn about Norse mythology dating as far back as 750-1100 AD with displays of exquisite jewellery, metalwork craftsmanship, and religious iconography including the earliest known Scandinavian crucifix and striking silver pendants representing the pagan gods.
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