TreadRight Foundation, a not-for-profit foundation established by The Travel Corporation, and Uniworld Boutique River Cruises proudly announces their joint support of the WHOLE WORLD Water campaign. Uniworld is the newest member in the global WHOLE WORLD Water program.
This joint endeavor with TreadRight once again demonstrates Uniworld’s commitment to the sustainable development of tourism and support for the communities it explores. Uniworld will contribute $1 per guest to WHOLE WORLD Water, 100% of which goes to establish much-needed funds for community water projects around the world. Uniworld will also work closely with WHOLE WORLD Water to identify key areas in South East Asia where clean drinking water projects are needed.
Launched in early 2013, WHOLE WORLD Water was developed to provide clean and safe drinking water to almost 1 billion people currently in need. The campaign also works to address the environmental risk of the tourism industry’s use of plastic, single-use water bottles.
“We are thrilled to have Uniworld join our growing list of members. WHOLE WORLD Water has the opportunity to significantly impact this crisis by uniting the hospitality and tourism industry in the fight for safe and clean water for all. Working together we can see this issue solved within our lifetime,” said WHOLE WORLD Water co-founders Karena Albers and Jenifer Willig.
Guy Young, president of Uniworld talks about the company’s commitment to sustainable tourism: “Uniworld’s aim is to provide enriching travel experiences for all our guests, but the health of the world is also critical to us. Being a leading luxury river cruise operator, we have a responsibility to protect what makes a destination unique, as well as help communities by supporting sustainable tourism projects that educate as well as make an impact.
Brett Tollman, founder of The TreadRight Foundation, President and CEO of The Travel Corporation, is happy to support WHOLE WORLD Water: “The WHOLE WORLD Water program is a fantastic initiative and the supporting charity, the WHOLE WORLD Water Fund, will make a difference to communities around the world that are not privy to clean and safe drinking water. We are pleased to be supporting such a great cause and helping to make a difference.”
Advisors for WHOLE WORLD Water include Edward Norton, Richard Branson and David de Rothschild. The WHOLE WORLD Water campaign also seeks to reduce plastic bottle wastage by creating an exclusive reusable glass bottle designed by world renowned designer, Yves Behar, only available to members. Hotels, resorts and bars are required to filter, bottle and distribute its own water in reusable glass bottles, donating a percentage of its profits to the WHOLE WORLD Water.
100% of the donated funds go to clean drinking water projects worldwide. All-inclusive hotels, resorts and spas can instead pledge to donate $1 per guest or customer to the Fund. This is the second project which The TreadRight Foundation and Uniworld are supporting since the foundation was established. Uniworld’s partnership with WHOLE WORLD Water commenced in July 2013 and will be effective immediately.
To find out more about how WHOLE WORLD Water hopes to generate funds for community water projects visit www.wholeworldwater.co.
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